In 1987, Costantini’s sisters started a business of garment production, mainly knitwear. From names Graziella and Luisa were born the brand name, Ellalu.

In 2000 the brand MOU was introduced, using the symbol of a bear, with a line of a more sensual character, designed for a contemporary woman, with a cosmopolitan character which mixes casual and sophisticated looks without wanting to compromise on comfort.

MOU embodies a timeless romanticism that provides particular attention to detail to satisfy women of any age.

The distinct style of the collection combines high-quality yarns and comfortable fabrics with an exclusive print, clean cuts and simple lines. Midi and long dresses, sweaters that play with inlays and jacquards, blazers, essential pants to show off fo every occasion, scarves and accessories to complete a day-night look.

Since 2000, MOU has been present in numerous multi-brand stores and boutiques throughout Italy and is distributed in many European and Asian countries.