B.tempt’d was successfully launched by Wacoal in 2009 with a focus on designing exceptional lingerie that really fits, providing exemplary service and developing lasting customer confidence.

Making women look and feel their best has always been a part of Wacoal’s mantra, and this exciting lingerie brand was designed to entice the young-minded woman with sexy, sophisticated, and flirty lingerie, offering back sizes 30-38 and cup sizes A-E.

Great quality, fit and comfort is really important, whilst bows, lace and other flirty details give the bras and briefs a look which purr with femininity ensuring you look and feel gorgeous!

The collection is developed at the exclusive B.tempt’d Designlab, in the heart of New York City.