Women never find it easy to bare all on the beach in a swimsuit or bikini but it can become a real source of stress for women with larger busts, who worry about insufficient support and coverage. What could be worse than your swimwear letting you down?

Lidea was created to solve these issues in 1991. The brand decided to design a collection of fit-focused swimwear, catering for all different chest-sizes.

Lidea offers swimwear with three different levels of support: “Light”, for smaller cup-sizes, with a fine lining offering gentle support; “Medium”, with more technical, supportive fabrics and linings for large busts and “Extra” with highly reactive linings, offering optimal comfort and support for even the heaviest chests.

There’s something for everyone, from cup-size A to H! Despite concentrating on fit, Lidea does not skimp on style: it takes inspiration from current trends for fresh and vibrant prints, using bold colours in up-to-date collections, with discrete but ever-present technical features.